Web Design Goal
A good website design depends on a few key factors. The first being what is the goal of the website? A web design should have a clearly defined goal or goals. These can be selling products, encouraging registration or creating awareness. Of course you can have primary and secondary goals. Such as a site that sells your product online which would be the primary goal. The secondary goal might be to have both existing and potential customers register to receive helpful information about your product via newsletter.
Web Design Content
Content is king in the web world. You can have the most breath taking visual design on the web; however, visitors are unlikely to stay or visit again if the content is stale, or useless. The amount of content you need on your site will vary. It depends on what your website goal is. Maybe the primary goal is to inform your audience on a subject matter. If this is the case you will need a fair amount of original content. Original content carries more weight with your audience as well as search engines. Say something meaningful and helpful. If your website goal is to sell your product, include as much product content as possible to help potential clients make an informed decision.
Web Design Visual Appeal
A professionally designed website will stand out from an amateur, do it yourself website like this extremely bad example http://www.blackhillsyouthfootball.com/ . Of course this site is on the end of the spectrum for example sake. Would you invite guests over for dinner without cleaning up first? Would you to to an interview without dressing up? Of course not and why treat your website any differently? You are presenting your organization to the public so it's important to leave a good visual impression. This will also assist with building consumer trust and will go along way in helping your branding.
Web Design Organization
Simply put how is the information on your site organized. The more formal term for this is information architecture. The most logical way, in most cases, would be a hierarchical structure for your website. This consists of putting information into sections, subsections and so on. It's not always as simple as it sounds. There are organizations who have full time information architects. How would you organize your information? Would you organize it based on topic, price, audience or even regional depending on the size and geographic coverage of your organization.
A well organized website is less visible than a good visual web design. Having your web audience be able to find what they came to your website for quickly and easily is just as important as having a good looking website...furthermore what good is great content if it is difficult to find.
A website is more than pictures and text. It represents your organization and can work in parallel with all of your goals on or offline. Contact us on how we can help you by asking for a free quote.